Team Airspeed - Dan B.C., Jack Jeffries, Kirk Verner, Mark Kirkby

Be Humble - a CORE value

Above Photo of Team Airspeed - Dan B.C., Jack Jeffries, Kirk Verner, Mark Kirkby




"Few things are as annoying as arrogant people. When I was younger there wasn’t a single personality trait that bothered me more. But as I grew up, especially through the many years of competition, I started to understand and even appreciate arrogance.

At first I thought arrogant people were simply over confident, completely full of themselves and enjoyed displaying their imagined superiority for everyone else to see.

After catching myself behaving arrogantly, and disliking it in myself even more than I did anyone else, I started thinking about it and tried to figure out where it was coming from. Here is what I learned.

Arrogance is not usually a display of true self confidence. It is more often a display of insecurity. It is a strategy we use, sometimes consciously - sometimes subconsciously, to convince ourselves that we are as self confident as we wish we were, as we want to be.

At times we all feel scared, nervous and not ready to perform. Allowing this fear to take over and dictate our behavior only weakens us. Rather than giving into fear some of us try to psych ourselves up by acting more confident than we actually are. Though this can sometimes result in obnoxious, arrogant behavior the intentions are good and it is far better for our performance than cowering in the corner in fear.

With a little maturity most people ultimately discover this effort to display their self confidence only wastes much needed energy and works against them. True self confidence is not something you have to display for others. It is something you hold within, something that calms and strengthens you, something you feel deep in side with certainty so there is no need to try and convince others around you.

We may at times need to convince ourselves to have the self confidence we deserve (or may not deserve but still need). And I have no doubt that acting like the confident person we want to be helps us to actually become that confident person.

But I think it’s better to do it quietly in your own heart, in a calm, humble manner rather than in a public display. It will be much more convincing to yourself and those around you.

And much less obnoxious."



- By Dan Brodsky-Chenfeld
Motivational Speaker, Author, Coach and World Champion


Check out Dan's book, Above All Else, on Amazon!




Whether Dan knows it or not, his words and encouragement have been instrumental in the development of our company ethos. 

At Liquid Core® Gum Company, we always strive to remain humble, confident, and gracious - never arrogant.

When we say that we have the "Best Functional Ingredient Delivery System" that is because from the information we have available, that is what we believe to be, the truth. That statement isn't from overinflated confidence, or lack thereof. 

We know that the Liquid Core® Liquid Center Delivery System for Functional Ingredients is one of the most effective ways to supplement - and we want to help inform the WORLD. 

This is one of the reasons we opened up our Private Partner program and really dove into the manufacturing side. We want to see others succeed and their success will help us change the lives of Liquid Core® Gum consumers. 

So, thank you Dan, for always reminding us to "Go Slow" and "Be In the Moment" and for this lesson.



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